TAO
TAO
PROJECT OVERVIEW
PROJECT OVERVIEW
TAO is a fast-casual noodle brand inspired by the vibrant energy of Asian street culture. Built for the modern lifestyle, TAO delivers bold flavors, striking visuals, and a youthful dining experience that feels both authentic and exciting.
TAO is a fast-casual noodle brand inspired by the vibrant energy of Asian street culture. Built for the modern lifestyle, TAO delivers bold flavors, striking visuals, and a youthful dining experience that feels both authentic and exciting.
The Challenge
The Challenge
The challenge was to build a visual identity that reflects trust, consistency, and industry expertise—presenting a professional image that supports the brand’s reputation and long-term credibility.
The challenge was to build a visual identity that reflects trust, consistency, and industry expertise—presenting a professional image that supports the brand’s reputation and long-term credibility.
WHAT WE DID
WHAT WE DID
We created a bold and energetic visual identity that mirrors the fast-paced spirit of TAO. From dynamic packaging to expressive photography, every element was designed to highlight the brand’s street-inspired attitude and flavorful experience.
We created a bold and energetic visual identity that mirrors the fast-paced spirit of TAO. From dynamic packaging to expressive photography, every element was designed to highlight the brand’s street-inspired attitude and flavorful experience.
